About us
Since 1978 in Puerto Rico
Everything for your beauty, in one place
Our story
La Española Beauty Supply, LLC was founded in 1978 by the Rodríguez-Cifuentes family. It was born on Francisco Álvarez Street in Manatí, Puerto Rico, in a small space inside the well-known La Española Hair Fashion salon.
Today we have 13 stores across the island and an organization that has grown steadily for decades. We are still a Puerto Rican family business, with los españolitos y las españolitas — our beauty consultants — welcoming you at every store.
This online store is the next step: the same selection of hair, nail, esthetics, makeup and salon equipment products, retail or wholesale, with in-store pickup or delivery to your door.
Mission
We are the leaders of the beauty industry in Puerto Rico, bringing transformation and well-being to every person.
Vision
To create a unique experience that exceeds our customers’ expectations, offering knowledge, beauty products and opportunities to become their best selves.
Los españolitos y las españolitas, your beauty consultants
At every store, people who know beauty help you choose exactly what you need.